When starting a business online, any leading Dubai digital marketing company will emphasis the important to have a well-designed, user-friendly e-commerce website that offers a wide range of services and is compatible with a variety of platforms. A user-friendly website has a logical progression of content, is free of distracting pop-ups, and offers helpful chatbot support to its customers as they make their way through the purchasing process. Similarly, by hiring a professional website design agency, you can easily take control of your business and reduce the chances of mistakes.
Providing a variety of convenient payment methods at checkout adds to the overall quality of your brand’s interaction with the customer. Remember that the success of your e-commerce site hinges on your ability to attract customers with a combination of compelling visuals, persuasive writing, and clear calls to action.
There must be something wrong if, despite having all the right features in all the right places, you are not getting the traffic that you expected. A disappointing reality is having a fantastic website but receiving little traffic.
You find that Google doesn’t rank your website higher for any of your target keywords, even when you directly search for it. It should be alarming for your e-commerce website if there is no trace of it on the second or third page. This essentially spells disaster for your business and investment.
Here are some easy to make website mistakes that you should avoid at all costs and any reliable web design agency Dubai will guide you regarding same.
Website Navigation
If your website is difficult to navigate and does not have an orderly sequence of content, it will look unprofessional. The goal of the website’s design is to provide a good first impression. If Google’s web crawlers can’t decipher your site, it won’t rank very highly. This problem can be overcome with the use of internal linking.
Page Loading Time
Your website’s bounce rate will increase if visitors have to wait more than a few seconds for it to load. A load time of three seconds or less is considered optimal.
Mobile Compatibility
Smartphones are becoming the standard for e-commerce, so if your site is not optimized for mobile use, you might as well not have a site at all.
Missing Tags
Titles provide search engines and visitors with context about a website. When titles aren’t used, there’s a lot of confusion.
Media Dimensions
Your website’s performance may suffer if you give in to the temptation of flashy visuals. If you want things to flow more smoothly, simplify them as much as possible.
Pop Ups
Again, pop-ups may seem like a standard call to action on most websites, but if they’re constantly appearing and become a distraction, your site’s ranking will suffer.
Image Text
Since Google is unable to read the text on an image, designers who include it there miss out on an important opportunity to improve the page’s SEO ranking by including headings and keywords.
Website Scrolling
Due to the inability of Google bots to scroll, pages that continue to load as you move up the page might hurt your search engine results. Without an index, the bot only sees the most popular sites and ignores the rest.
Web Content
As the main bait for the winners and for Google to understand what your store is about, the website’s content must be abundant in keywords and information. If your text is poorly written and your data isn’t properly aligned, it might have a devastating effect.
Conclusion
Now that you know the common mistakes in website designing, try your best to avoid them while launching or upgrading your website. It would be best if you look for a website designers near you to know where your firm stands at the moment.
